2023 Austin Business Journal “Best Places to Work” + Door No. 3 adds a new VP, Growth

PODCAST

Recent episodes from The Listen Loudly Podcast.

5 Personalities of a Challenger Brand
Lean Into Growth with Jason Bronstad, CEO of MALK Organics
The Evolving Leader with Skinfix Founder/CEO Amy Gordinier

Articles

Challenger insights from the Door No. 3 team.

Challenger Personalities

Challenger Personalities

The most legendary challenger was a little guy named David. He picked up five stones to battle Goliath. Here are five stones to battle your giant. Empowered challengers have multiple personalities. They need them. They fight on multiple fronts. Which of the five apply to you?
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Mar 23, 2023
Brand Positioning

Brand Positioning

Becoming an empowered challenger brand requires...a brand. Yeah, sounds obvious. But you’d be shocked how many people come to us for marketing thinking they already have a brand. Learn more about how Brand Positioning can help you find your north star…
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Mar 23, 2023
What’s Your Shhh?

What’s Your Shhh?

My Executive Creative Director, Noah, is a walking Yelp app. He knows every eatery in Austin and can recite the ingredients of any small bite or mocktail within the urban core. He recently recommended I try…
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Jan 9, 2020
4 Keys to Building Challenger Brand Advocacy

4 Keys to Building Challenger Brand Advocacy

The fastest growing brands are the ones migrating culture, changing the vernacular and turning predictability inside out. They’re not leading their respective category in the revenue column (yet) but they are, hands down, the ones…
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Nov 8, 2019
The Empowered Challenger Podcast

The Empowered Challenger Podcast

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack…
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Sep 13, 2019
Challenger Lessons From a Real Ace

Challenger Lessons From a Real Ace

Is Ace Hotel the cheapest chain in the market? No. Do they have a lucrative loyalty program? Nope. Are their amenities second to none? Nuh-uh. Then why in the world do some people love them so much? …
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Aug 14, 2019
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PLAYBOOK

The Empowered Challenger Playbook

AN AMAZON BESTSELLER

The Empowered Challenger Playbook: How Brands Can Change the Game, Steal Market Share, and Topple Giants

Unless you’re a superstar within your category, your brand is likely in a struggle for attention in a crowded consumer marketplace—especially if you’re standing in the shadows of industry giants.

But contrary to what you may believe, your business’ challenger nature may be the very thing that sets it apart from the pack. Prentice Howe, owner of renowned brand development and integrated communications firm Door No. 3, has helped countless brands outshine their competitors. He knows the key to getting noticed is embodying the spirit of an empowered challenger, using ambition and the ability to do more with less to outperform rivals. Now he shares his marketing wisdom with owners, VPs, and CMOs in this indispensable guide to making your mark by:

  • Creating a rational and emotionally compelling brand position

  • Narrowing your audience into an engaged base of brand advocates

  • Embodying the five personality traits that define an empowered challenger

Whether you’re a leader in your field looking to stay on top or a start-up hoping to make a splash, The Empowered Challenger Playbook is your must-have toolkit to standing out from the crowd.

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About the Author

PRENTICE HOWE is the owner of Door No. 3, an Austin-based brand development and integrated communications firm. Prentice has worked with some of America’s most iconic brands including Minute Maid, Anheuser-Busch, Serta, and the Dallas Cowboys, and he has been recognized by Cannes Lions, London International Advertising Awards, the Webby Awards, Communication Arts, The New York Times, and more.

PRENTICE HOWE