Austin Humane Society: How a feel-good campaign wagged its way to a 30% jump in monthly adoptions.
Brand Strategy
Campaign Development
Creative Production
Messaging
CHALLENGE
In a city filled with animal lovers and dozens of competing shelters, the Austin Humane Society needed to stand out. Their goals were clear: increase donations, drive more adoptions, and build awareness for their broader education and health initiatives.
The problem? Most shelter campaigns leaned on fear and guilt. But guilt doesn’t inspire lifelong connections. It drives people away.
INSIGHT
Every pet adoption starts with one simple truth: it’s love at first sight.
Instead of showing sadness, we celebrated connection. The joyful, unshakable bond that forms between people and their pets. Because when you make people feel that love, they don’t just donate or adopt. They become advocates.
CREATIVE SOLUTION
Shot on location in Austin, our imagery featured real shelter dogs with their new owners. Authentic, emotional, and full of life. Every headline, every visual was a reminder: these aren’t just adoptions; they’re love stories waiting to happen.
The campaign invited Austinites to “find their match,” sparking empathy instead of pity, and community pride instead of guilt.
The brand that Door No. 3 created has revitalized our staff.
IMPACT
With significant growth in donations and awareness, the Austin Humane Society didn’t just meet their goals. They exceeded them.
+ 30 %
MONTHLY ADOPTIONS
+ 100 %
HOLIDAY ADOPTIONS