2023 Austin Business Journal “Best Places to Work” + Door No. 3 adds a new VP, Growth

Three posters hang on a wall in an office

ANSWER

From upper level brand awareness to lower funnel acquisition, Door No. 3 developed a strategy to educate around BSWHP’s wholly ownable integrated care model. Marketplace, Group, and Medicare campaigns were developed, all laddering up to “That’s My Plan,” a brand platform that showcases the health plan’s offerings while simultaneously celebrating the long term health ambitions of their members.

+ 72 %

IN NEW USERS
SITEWIDE

+ 16925 %

IN PAGE VIEWS FOR
GROUP PLANS

+ 101 %

IN PAGE VIEWS FOR
MARKETPLACE

+ 101 %

IN PAGE VIEWS FOR
MEDICARE

BSW Social
BSWHP Display
BSWHP Magazine