2023 Austin Business Journal “Best Places to Work” + Door No. 3 adds a new VP, Growth

ANSWER

Door No. 3 performed extensive market research – including focus groups to garner baseline perceptions and expectations – which led to messaging that reinforced the benefit of the TEXpress Lanes: choice, speed and getting time back in one’s life for what’s important.

TEXpress Untangled Campaign TransitAdOnBus
TEXpress UntangledCampaign TransitAds
TEXpress Untangled Campaign FBMobile2

RESULTS

For over four years, Door No. 3 has helped Cintra US drive traffic and revenue. The campaigns and promotions have led to better-educated, more-receptive commuters and demonstrative conversions in website, app and TEXpress Lanes traffic. Our most recently completed year-over-year results include an impressive 202% increase in website sessions, a 298% increase in new user visits, a 27% increase in new account registrations and a 36% increase in promotional account activations.

+ 202 %

INCREASE IN
WEBSITE SESSIONS

+ 298 %

RISE IN NEW USER
SITE VISITS

+ 27 %

NEW ACCOUNT
REGISTRATIONS

+ 36 %

PROMO ACCOUNT
ACTIVATIONS