When choosing plant milk, shoppers almost never consult the ingredients panel to inform their decisions on which brand to buy. There’s a belief that they’re all essentially the same, and that they don’t really need to consider health as a factor because, after all, they’re already choosing plant milk over dairy, so they’re already making a smart choice and “good job, me.” This is of course untrue, and in fact there is a vast difference in what various products are made of, most of them containing a long list of shockingly bad ingredients.