Austin Business Journal “Best Places to Work” Winner + "Best CEO Awards" Nominee

DOOR NO. 3 SERVICES

+ Brand Strategy

+ Performance Media

+ Full-Funnel Creative

IMPACT

+ 325 %

BRAND AWARENESS

+ 400 %

BRAND RECALL

+ 100 %

KEY ATTRIBUTE

+ 26 %

QUARTERLY SALES

INSIGHT

Shoppers don’t just want another alternative milk. They want to feel good about what’s inside. We needed to prove that “plant-based” doesn’t mean “packed with fillers.” The truth: Once people see the difference, they can’t unsee it.

 

newspaper ad for MALK, shows ad on field of gray
Magazine ad for MALK, shows ad on field of gray

CREATIVE + MEDIA SOLUTION

Media:

We engineered a smart, scale-ready strategy:

  • Partnered with Whole Foods as the exclusive retailer.
  • Narrowed targeting to verified buyers of competitive milks through Amazon.
  • Made a bold first impression with non-skippable OTT ads, then layered in cost-efficient CPM channels to increase frequency and impact.
  • Optimized every step of the way to maximize ROI.

Creative:

The #TurnItAround campaign flipped consumer assumptions on their head. By dramatizing the hidden ingredients in other brands, we gave MALK a stage to claim its clean-label advantage. Messaging was simple, direct, and impossible to ignore: what you don’t see on the label matters most.

Wild Post
Bus Stop Billboard MockUp
Billboard in Hall Mockup
7 Trade Banners

THE RESULTS

The #TurnItAround campaign successfully elevated MALK Organics' brand presence and sales:

  • 325% Increase in Brand Awareness: More consumers became aware of MALK Organics and their commitment to clean-label products.
  • 400% Increase in Brand Recall: The campaign left a lasting impression, significantly boosting brand recall among target audiences.
  • 100% Increase in Key Attribute Awareness: Consumers became more aware of the importance of checking ingredients in plant-based milk.
  • 26% Increase in Quarterly Sales: The campaign drove a substantial increase in sales, proving the effectiveness of the targeted strategy.
Malk-Influencer-Support-new
MALK Website
Malk Twitter
Malk-Shirts
Malk Twitter
MALK Banners Alt
Quote

“Everyone on our Board of Directors is so enthusiastic in their praise for how Door No. 3 brought this campaign to life. The work you do and the results you deliver are consistently best-in-class.”

 

- VP of Marketing, MALK Organics

Malk Organics

KNOCKOUT PUNCH

The #TurnItAround campaign by Door No. 3 successfully addressed a critical consumer misconception, driving significant improvements in brand awareness, recall, and sales for MALK Organics. By leveraging targeted media and a compelling message, Door No. 3 helped MALK Organics solidify its position as a leader in the clean-label plant-based milk market.

Growth Marketing For Challenger Brands

AGENCY

INSIGHTS

INQUIRIES

ADVERTISING

DIGITAL MARKETING

BRANDING

© Copyright 2024 Door No. 3. All rights reserved.

WEEKLY INSIGHTS + INSPIRATION FROM DOOR NO. 3

Join thousands of other marketers who receive Door No. 3’s learnings direct to their inboxes. Every Friday, we share industry insights, personal notes from our principal, and practical inspiration to help you win fans and scale.