Giving a 70-year-old healthcare brand a Texas-sized makeover.

Clarity was the cure for rebranding a rehab center in Texas' Permian Basin.

The Permian Basin Rehab Center had a name problem. 'Rehab' suggested addiction treatment to some, physical therapy to others, and the ambiguity was clouding what they actually do. When they decided it was time for a new name and refreshed identity, they came to us for a comprehensive brand strategy that would eliminate the confusion, unify their internal teams, and inspire external audiences.

First order of business? A new name. By simply swapping the word rehab with reability, it made it clear this was a place that empowered patients to get the therapy they needed. The rest of the rebrand evolved from there with a new color palette and design system that worked across social, collateral, signage, swag and a newly redesigned website.

The new identity was designed to work across the entire brand ecosystem.

Here’s a look at all the elements what we created:

+  New Name

+  New Logo and Alternate Marks

+  Color Palette

+  Graphic Elements & Photography Approach

+  Fonts

+  Visual and Verbal Brand Elements

Is your brand ready for a refresh?

Door No. 3 makes it easy for ambitious brands to grow faster, smarter, stronger. If you're looking for a strategic partner to help you evolve and refresh your brand identity, let's talk.