--- title: Giving a 70-year-old healthcare brand a Texas-sized makeover. description: The Permian Basin Rehab Center had a name problem. 'Rehab' suggested addiction treatment to some, physical therapy to others, and the ambiguity was clouding what they actually do. When they decided it was time for a new name and refreshed identity, they came to us for a comprehensive brand strategy that would eliminate the confusion, unify their internal teams, and inspire external audiences. image: https://www.dn3austin.com/hubfs/PBRC_Blog_Header.jpg --- [Get Insights + Inspiration From Our Team→](https://www.dn3austin.com/email-sign-up) [![Door-No-3_Main_Logo_CMYK_Black-SQUARE](https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg)](https://www.dn3austin.com) MENU+ [![Door-No-3_Main_Logo_CMYK_Black-SQUARE](https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg)](https://www.dn3austin.com) CLOSE - [About](https://www.dn3austin.com/about) - [Work](https://www.dn3austin.com/work) - [Capabilities](https://www.dn3austin.com/capabilities) - Industries - [Healthcare](https://www.dn3austin.com/healthcare) - [CPG](https://www.dn3austin.com/cpg) - [Government](https://www.dn3austin.com/government) - [AI Lab](https://www.dn3austin.com/ai-lab) - [Insights](https://www.dn3austin.com/insights) - [Contact](https://www.dn3austin.com/contact) ![Giving a 70-year-old healthcare brand a Texas-sized makeover.](https://www.dn3austin.com/hubfs/PBRC_Blog_Header.jpg) - [Home](https://www.dn3austin.com/) - [Growth Marketing Insights from the Door No. 3 Team](https://www.dn3austin.com/blog) - Giving a 70-year-old healthcare brand a Texas-sized makeover. ## Giving a 70-year-old healthcare brand a Texas-sized makeover. December 18, 2025 | By [Prentice Howe](https://www.dn3austin.com/blog/author/phowedn3austin-com) ## **Clarity was the cure fo****r** **rebranding a rehab center in Texas' Permian Basin.** ## The Permian Basin Rehab Center had a name problem. 'Rehab' suggested addiction treatment to some, physical therapy to others, and the ambiguity was clouding what they actually do. When they decided it was time for a new name and refreshed identity, they came to us for a comprehensive brand strategy that would eliminate the confusion, unify their internal teams, and inspire external audiences. ![PBRC_Meta_Post_1-1-PBRC Post 1](https://www.dn3austin.com/hs-fs/hubfs/PBRC_Meta_Post_1-1-PBRC%20Post%201.gif?width=1002&height=1002&name=PBRC_Meta_Post_1-1-PBRC%20Post%201.gif) First order of business? A new name. By simply swapping the word rehab with reability, it made it clear this was a place that empowered patients to get the therapy they needed. The rest of the rebrand evolved from there with a new color palette and design system that worked across social, collateral, signage, swag and a newly redesigned [website](https://pbreability.org/). ![PBRC_Visual_Summary_1-1](https://www.dn3austin.com/hs-fs/hubfs/PBRC_Visual_Summary_1-1.jpg?width=800&height=400&name=PBRC_Visual_Summary_1-1.jpg) ## **The new identity was designed to work across the entire brand ecosystem.** Here’s a look at all the elements what we created: +  New Name +  New Logo and Alternate Marks +  Color Palette +  Graphic Elements & Photography Approach +  Fonts +  Visual and Verbal Brand Elements**![PBRC_Business_Cards-1](https://www.dn3austin.com/hs-fs/hubfs/PBRC_Business_Cards-1.jpg?width=800&height=440&name=PBRC_Business_Cards-1.jpg)** ## **![PBRC Brochure_Updated](https://www.dn3austin.com/hs-fs/hubfs/PBRC%20Brochure_Updated.png?width=4500&height=2041&name=PBRC%20Brochure_Updated.png)Is your brand ready for a refresh?** Door No. 3 makes it easy for ambitious brands to grow faster, smarter, stronger. If you're looking for a strategic partner to help you evolve and refresh your brand identity, let's talk. #### Tags #### Share - - - - [mailto:?subject=Giving+a+70-year-old+healthcare+brand+a+Texas-sized+makeover.&body=https://www.dn3austin.com/blog/giving-a-70-year-old-healthcare-brand-a-texas-sized-makeover](mailto:?subject=Giving+a+70-year-old+healthcare+brand+a+Texas-sized+makeover.&body=https://www.dn3austin.com/blog/giving-a-70-year-old-healthcare-brand-a-texas-sized-makeover) - Copied! #### [Bethany Cranfield Elevated To President, Signaling DN3's Next Phase of Purpose-Driven Growth. Previous Article](https://www.dn3austin.com/blog/door-no.-3-elevates-bethany-cranfield-to-president) #### [Boosting enrollment for Texas' 529 Plans during peak holiday shopping season. Next Article](https://www.dn3austin.com/blog/boosting-enrollment-for-texas-529-plans-during-peak-holiday-shopping-season) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Prentice Howe", "url" : "https://www.dn3austin.com/blog/author/phowedn3austin-com" }, "dateModified" : "2026-01-15T17:43:36.150Z", "datePublished" : "2025-12-18T18:15:06.000Z", "headline" : "Giving a 70-year-old healthcare brand a Texas-sized makeover.", "image" : [ "https://www.dn3austin.com/hubfs/PBRC_Blog_Header.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.dn3austin.com/blog/giving-a-70-year-old-healthcare-brand-a-texas-sized-makeover", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg" }, "name" : "Door No. 3" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/blog/giving-a-70-year-old-healthcare-brand-a-texas-sized-makeover#blogposting", "@type" : "BlogPosting", "author" : { "@type" : "Person", "affiliation" : { "@id" : "https://www.dn3austin.com/#organization" }, "name" : "Prentice Howe" }, "dateModified" : "2026-01-15", "datePublished" : "2025-12-18", "description" : "The Permian Basin Rehab Center had a name problem. 'Rehab' suggested addiction treatment to some, physical therapy to others, and the ambiguity was clouding what they actually do. When they decided it was time for a new name and refreshed identity, they came to us for a comprehensive brand strategy that would eliminate the confusion, unify their internal teams, and inspire external audiences.", "headline" : "Giving a 70-year-old healthcare brand a Texas-sized makeover.", "image" : "https://24480898.fs1.hubspotusercontent-na1.net/hubfs/24480898/PBRC_Blog_Header.jpg", "inLanguage" : "en", "mainEntityOfPage" : { "@id" : "https://www.dn3austin.com/blog/giving-a-70-year-old-healthcare-brand-a-texas-sized-makeover#webpage", "@type" : "WebPage" }, "publisher" : { "@id" : "https://www.dn3austin.com/#organization" }, "url" : "https://www.dn3austin.com/blog/giving-a-70-year-old-healthcare-brand-a-texas-sized-makeover" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#organization", "@type" : "Organization", "description" : "Austin growth marketing agency helping brands grow through strategy, media, creative, and digital marketing.", "email" : "howdy@dn3austin.com", "legalName" : "Door No. 3 LLC", "logo" : "//24480898.fs1.hubspotusercontent-na1.net/hubfs/24480898/raw_assets/2/public/@projects/DN3CKK%20Theme/ckkdn3/assets/header-footer-assets/logo.svg", "name" : "Door No. 3", "sameAs" : [ "https://www.linkedin.com/company/door-number-3" ], "telephone" : "+1-512-391-1773", "url" : "https://www.dn3austin.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#local", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Austin", "addressRegion" : "TX", "postalCode" : "78750", "streetAddress" : "13785 N. Hwy. 183, Suite 125" }, "areaServed" : [ { "@type" : "City", "name" : "Austin" }, { "@type" : "AdministrativeArea", "name" : "Texas" }, { "@type" : "Country", "name" : "United States" } ], "email" : "howdy@dn3austin.com", "image" : "//24480898.fs1.hubspotusercontent-na1.net/hubfs/24480898/raw_assets/2/public/@projects/DN3CKK%20Theme/ckkdn3/assets/header-footer-assets/logo.svg", "name" : "Door No. 3", "priceRange" : "$$", "provider" : { "@id" : "https://www.dn3austin.com/#organization" }, "serviceType" : [ "Growth marketing agency", "Growth marketing", "Performance marketing", "Media planning and buying", "Brand strategy", "Digital marketing" ], "telephone" : "+1-512-391-1773", "url" : "https://www.dn3austin.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#website", "@type" : "WebSite", "inLanguage" : "en", "name" : "Door No. 3", "publisher" : { "@id" : "https://www.dn3austin.com/#organization" }, "url" : "https://www.dn3austin.com/" } ```