Every brand dreams of that "big break" – a viral moment, a celebrity endorsement, or an unexpected trend that skyrockets them to success. But the reality? Most challenger brands don't rely on luck. They make their own fortune through bold strategies, smart…

Spring isn't just for cleaning out your closet – it's the perfect time to refresh your brand's marketing strategy, too. Consumer trends shift, algorithms change, and what worked last year might not be as effective now. A good marketing clean-up helps you…

In the ever-evolving world of streaming, Netflix has done more than entertain us - it's set the gold standard for customer obsession. Whether it's pioneering original content or recommending your next binge-worthy series, Netflix has mastered the art of…

As the calendar flips to 2025, brands and marketers find themselves at a pivotal moment. With technology advancing at lightning speed, consumer behaviors evolving, and economic pressures shaping priorities, staying ahead of the curve is more critical than…

Let's face it: branding can be a bit of a buzzword. Everyone wants to "build their brand," often, that just means slapping a shiny logo and calling it a day. At Door No. 3, we know more than pretty packaging to create something meaningful. It takes…

As the calendar flips closer to 2025, you're probably gearing up to make some big moves in your marketing strategy. Whether you're aiming to reach new heights or outshine last year's performance, your paid media budget is a key player in making it all happen.…

Your brand is your business's personality—the story you tell the world. But like people, businesses evolve. And sometimes, that means it's time for a fresh look or even a completely new identity. So, how do you know when it’s time to rebrand? Here’s what you…

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack…

Brett McDowell of Centennial BANK on how going through a rebrand can change internal culture.

Like a weighted elbow to a stubborn muscle knot, Challengers know where to focus their energy to achieve maximum results. Whether it’s a before-purchase social post, a point-of-sale poster or a memorable thank you email, knowing how to get (and stay) in touch with your customers is the key to building brand loyalty that lasts.

We sat down with Daniel Barnes, co-founder of Mighty Swell Cocktails to talk about doing something different in a crowded industry.

There! On the sidewalk! It’s a scooter… it’s a nuisance… it’s a Bird, and it’s the hottest transportation solution since Uber. Bird is a Santa Monica transportation startup that’s currently flying high with a $400 million valuation and thousands of users from California to DC.

Another installment in the Empowered Challenger interview series featuring Kristen Groos Richmond, Co-Founder of Revolution Foods, talking about finding a niche in a forgotten industry.

Another installment in the Empowered Challenger interview series featuring Jeff Sheely, Co-Founder of UrbanStems, talking about over-delivering no matter what the cost.

Another installment in the Empowered Challenger interview series featuring Jerome Hiquet, founder of Tough Mudder, talking about weeding out the masses through trial by fire (literally).

Another installment in the Empowered Challenger interview series featuring Miki Agrawal, founder of Thinx, talking about turning the feminine hygeine industry on its head.

Another installment in the Empowered Challenger interview series featuring Mark Seiler, founder and owner of Maine Root Sodas, talking about keeping up the momentum after starting his business.

Another installment in the Empowered Challenger interview series featuring Tom Kartsotis, founder of Shinola Detroit, talking about the importance of authenticity.

Unless you’re fat, happy and alone at the top of your category, you’re likely battling giants of some kind. You’re a challenger. You’re forced to turn constraints into opportunities by outthinking the competition.

Another installment in the Empowered Challenger interview series featuring Katie Forrest and Taylor Collins, Founders/Owners of EPIC Provisions, talking about going with their gut.