Brand Positioning
Becoming an empowered challenger brand requires...a brand. Yeah, sounds obvious. But you’d be shocked how many people come to us for marketing thinking they already have a brand. Learn more about how Brand Positioning can help you find your north star…
4 Keys to Building Challenger Brand Advocacy
The fastest growing brands are the ones migrating culture, changing the vernacular and turning predictability inside out. They’re not leading their respective category in the revenue column (yet) but they are, hands down, the ones…
Challenger Lessons From a Real Ace
Is Ace Hotel the cheapest chain in the market? No. Do they have a lucrative loyalty program? Nope. Are their amenities second to none? Nuh-uh. Then why in the world do some people love them so much? …
Stop Pretending You're Well Positioned
Quick, tell me your company’s brand positioning statement in 12 words or less. If you recited it clearly and without hesitation, stop reading this article and go pour yourself a drink. The rest of you…