Anchored in digital.
Engineered for ROI.

Door No. 3 leverages numerous data sources to build strategic marketing plans that reach the right audience at the right time. Understanding the customer journey, behavior flow and the optimal combination of channels and messaging is critical in developing campaigns that deliver ROI. Four key phases make up our approach. 

1. DATA PHASE

Collect and analyze data sources that best inform audience, media and message, then report on findings. Sources include: 

  • First Party Data Collection

  • Remarketing Lists

  • Audience Segmentation

  • Market Segmentation

  • Consumer Insight Surveys

  • Competitive Analysis

  • Secret Shopping

  • Focus Groups

2. BENCHMARK PHASE

Marketing should help grow a business, not be a cost center. Whether the goal is to generate new leads, grow cart size, or drive enrollments, we establish and agree upon KPIs (Key Performance Indicators) that take subjectivity out of campaign reporting. Typical KPIs include: 

  • Conversion Tracking

  • Cost per Acquisition

  • Sentiment

  • Social Reach

  • Shares

  • Competitive

  • Benchmark

  • Analysis

  • Email Signup

  • Cost per Click

  • Cost per View

  • Sign Ups

  • Downloads

  • Form Completions

  • Add to Cart

3. MEASUREMENT PHASE

Our team provides ongoing, real-time reporting and analysis, always tracking against KPIs.

  • Increase in Key

  • Consumptive Page Views

  • Time on Site

  • Pages / Session

  • Return on Ad Spend

  • Cost / Conversion

  • Increase in Page Views

  • Increase in Sessions

4. OPTIMIZATION PHASE

Data is a powerful but it's what you do with it that matters most. Optimizations occur the moment a campaign goes live, ensuring maximum performance and efficiency. Typical data points for optimization:

  • Attribution Model Comparison

  • Channel Optimization

  • Bid Multiplier

  • Audience Segmentation

  • Adjustments

  • Conversion Path Analysis

  • Assisted Conversion Analysis

  • Keyword Optimization

  • Keyword Bid Adjustments

  • Landing Page Efficiency

  • Analysis

LET’S TALK ROI

Carving a path towards improved ROI begins with a digital marketing assessment. Our media team can audit your current efforts and shape a plan to maximize your paid advertising vehicles.