2023 Austin Business Journal “Best Places to Work” + Door No. 3 adds a new VP, Growth

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1. DATA PHASE

Collect and analyze data sources that best inform audience, media and message, then report on findings. Sources include: 

  • First Party Data Collection

  • Remarketing Lists

  • Audience Segmentation

  • Market Segmentation

  • Consumer Insight Surveys

  • Competitive Analysis

  • Secret Shopping

  • Focus Groups

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2. BENCHMARK PHASE

Marketing should help grow a business, not be a cost center. Whether the goal is to generate new leads, grow cart size, or drive enrollments, we establish and agree upon KPIs (Key Performance Indicators) that take subjectivity out of campaign reporting. Typical KPIs include: 

  • Email Signup

  • Cost per Click

  • Cost per View

  • Sign Ups

  • Downloads

  • Form Completions

  • Add to Cart

  • Conversion Tracking

  • Cost per Acquisition

  • Sentiment

  • Social Reach

  • Shares

  • Competitive

  • Benchmark

  • Analysis

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3. MEASUREMENT PHASE

Our team provides ongoing, real-time reporting and analysis, always tracking against KPIs. 

  • Return on Ad Spend

  • Cost / Conversion

  • Increase in Page Views

  • Increase in Sessions

  • Increase in Key

  • Consumptive Page Views

  • Time on Site

  • Pages / Session

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4. OPTIMIZATION PHASE

Data is a powerful but it's what you do with it that matters most. Optimizations occur the moment a campaign goes live, ensuring maximum performance and efficiency. Typical data points for optimization: 

  • Assisted Conversion Analysis

  • Keyword Optimization

  • Keyword Bid Adjustments

  • Landing Page Efficiency

  • Analysis

  • Attribution Model Comparison

  • Channel Optimization

  • Bid Multiplier

  • Audience Segmentation

  • Adjustments

  • Conversion Path Analysis

LET’S TALK ROI

Carving a path towards improved ROI begins with a digital marketing assessment. Our media team can audit your current efforts and shape a plan to maximize your paid advertising vehicles.

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