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P. Howe, Guest Columnist, Austin Business Journal : Get Ready to Fail

P. Howe, Guest Columnist, Austin Business Journal : Get Ready to Fail

I was recently talking to a new business prospect who proudly said, “What really makes us unique is that we offer something for everyone.” To most, these aren’t fighting words, but to a marketer who specializes in helping brands rise to the challenge, it’s the kind of declaration that makes me want to flip over the table. 

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