Prentice helps brands embody their challenger spirit and rise to the top of their industry through integrated campaigns that inspire change: in what we consume, where we invest our resources and, most importantly, how we treat one another. From Dallas to Los Angeles to Detroit, Prentice has spent his career leading the creative charge for some of the country’s most storied brands. He returned to Door No. 3 in 2015 and took over as owner, positioning the agency as the advisory firm to challenger brands.

Prentice is a member of EO Austin, a global peer-to-peer network of leading entrepreneurs, and author of The Empowered Challenger Playbook, a best-selling guide to stealing market share and toppling giants. His podcast, The Empowered Challenger, is available wherever you get your podcasts.