Texas is one of the fastest growing states in the country, which has put a strain on state infrastructure, including local DMV offices, from Laredo to Dallas. As the official website of the State of Texas, the re-launch of Texas.gov promised a more efficient way to take care of government transactions, from marriage certificates to vehicle registration renewal.
To position Texas.gov as the helpful, easy to use solution, Door Number 3 created pointed, consistent messaging wrapped in a “Compulsive Servitude” brand personality. Our digitally-focused campaigns utilize look-alike modeling, predictive analytics and real time bidding, resulting in low CPMs and CPAs. In addition, Door Number 3 continues to capture valuable consumer insights that are used to optimize future initiatives.