2023 Austin Business Journal “Best Places to Work” + Door No. 3 adds a new VP, Growth

ANSWER

Retailers:

Door No. 3 developed trade show signage for the product reveal at Expo East in September, putting MALK Holiday Nog on Santa’s nice list, and relegating traditional nog to the naughty list. This simple contrast highlights MALK’s brand promise to leave out all of the sketchy ingredients found in competitor products.

Influencers:

The holidays came early for over 150 wellness influencers! Door No. 3 handled the design and production of custom, waterproof gift wrapping so that free Holiday Nog samples could be cold-shipped around the country along with an insert card introducing the product and encouraging recipients to share a bottle with a friend.

Shoppers:

Over a two-day production, we captured the footage and photography necessary to produce three unique concepts that were adapted for native social content, as well as to support a paid media campaign targeting Whole Foods plant-based milk shoppers with OTT and Pre-Roll video.

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98 %

OTT COMPLETION
RATE

+ 3 %

PRE-ROLL
RETARGETING
ENGAGEMENT RATES

23 X

OUTPERFORMED
PRE-ROLL CTR
BENCHMARKS

100 %

SOLD OUT AT
WHOLE FOODS

MALK_Influencer
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Quote

“Holiday Nog is our first seasonal limited-time only product. To announce its launch, we worked with Door No. 3 to develop fun, educational, festive ads that we posted on our social media channels and on connected TV. The ads cleverly touted why MALK’s Holiday Nog is the cleanest nog in the market. Reaction to the spots from our retail partners and consumers was universally beloved – perfect for the holiday season.”

 

  • Thomas Oh, Chief Marketing Officer at Malk Organics

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