2023 Austin Business Journal “Best Places to Work” + Door No. 3 adds a new VP, Growth

Shipping Easy Gif

ANSWER

We began by mining the available data and evaluating target audiences to determine what channels would most efficiently boost brand awareness and drive higher dollar sign-ups amongst a niche audience. Our greatest potential for conversions: an audience of hard-to-reach Amazon sellers. To maximize ROI, we sent a passback ID into the DSP based on the type of plan users were signing up for. We then built a look-alike model to drive brand awareness against an audience specific to premium plans, shifting the focus away from ShippingEasy’s $0 starter plan. Partnering with Nielsen on a brand lift study allowed us to measure the effectiveness of the brand awareness campaign and collect insights around which messaging drove the highest lift, and at what frequency.

Shipping Easy
SE

RESULTS

More premium signups. More brand recognition. More smiles.

  • +37% return on ad spend (ROAS) amidst the 12-month campaign

  • +57% lift in business owners and decision makers who use Etsy, Shopify and Amazon

  • +32% in brand lift within 6 months

+ 37 %

RETURN ON AD SPEND

+ 57 %

BUSINESS OWNER USE

+ 32 %

BRAND LIFT

Shipping Easy
Shipping Easy
Shipping Easy