VIDEO INTERVIEW: Michael Portman of Birds Barbershop
We sat down with Michael Portman of Birds Barbershop to talk about how the experience of a haircut could transform his business model and disrupt the industry.
Jeff Sheely of UrbanStems on doing the most for your customers
Another installment in the Empowered Challenger interview series featuring Jeff Sheely, Co-Founder of UrbanStems, talking about over-delivering no matter what the cost.
Why Your Business Needs Brand Positioning
Nobody wants to be told that they are drinking their own Kool-Aid. But more often than not, that’s the case. Every brand, challenger or giant, needs to define what they do and why they do it. Brand positioning does just that.
Mark Seiler of Maine Root on keeping up the momentum
Another installment in the Empowered Challenger interview series featuring Mark Seiler, founder and owner of Maine Root Sodas, talking about keeping up the momentum after starting his business.
Tom Kartsotis of Shinola Detroit on the importance of authenticity
Another installment in the Empowered Challenger interview series featuring Tom Kartsotis, founder of Shinola Detroit, talking about the importance of authenticity.
Leon Chen of Tiff's Treats on Blissful Ignorance and "Do-Overs"
We're pretty obsessed with challenger brands. So, to kick off our new interview series on The Empowered Challenger, we got some insights from Leon Chen of Tiff’s Treats on Blissful Ignorance and “Do-Overs."