Don’t get out thunk. Door Number 3 helps empower challenger brands by out thinking rather than outspending. Because when you can’t spend your way to being noticed, you have to behave your way into being noticed.
We get there by developing the four characteristics of Empowered Challengers.
Differentiation Identifying a blindingly clear proposition
Fascination Uncovering your inner-remarkability
Consistency Enforcing restraint so your core story can shine even brighter
Advocacy Creating a process that evolves customers into advocates
The following work shares how these characteristics were developed for our clients and what resulted from their becoming Empowered Challengers.