Brand Positioning
Becoming an empowered challenger brand requires...a brand. Yeah, sounds obvious. But you’d be shocked how many people come to us for marketing thinking they already have a brand. Learn more about how Brand Positioning can help you find your north star…
The Empowered Challenger Podcast
NEW RELEASES! From 1-800-GOT-JUNK? to artist Ashley Longshore, dive into the playbooks of challenger brands who are disrupting industries…
4 Keys to Building Challenger Brand Advocacy
The fastest growing brands are the ones migrating culture, changing the vernacular and turning predictability inside out. They’re not leading their respective category in the revenue column (yet) but they are, hands down, the ones…
Understanding Statistical Significance
People love data. It’s true. Even if their career has nothing to do with advertising or marketing, they still love the idea of using data to inform decisions. It makes sense, right?
Fighting Words: Writing Like a Challenger
At Door No. 3 we talk a lot about challenger brands and how we can help them compete. Truth is, “challenger” is as much a state of mind as it is a state of being…
The Empowered Challenger Podcast
Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack…
Challenger Lessons From a Real Ace
Is Ace Hotel the cheapest chain in the market? No. Do they have a lucrative loyalty program? Nope. Are their amenities second to none? Nuh-uh. Then why in the world do some people love them so much? …
Stop Pretending You're Well Positioned
Quick, tell me your company’s brand positioning statement in 12 words or less. If you recited it clearly and without hesitation, stop reading this article and go pour yourself a drink. The rest of you…
Challengers on the Rise: Bird
There! On the sidewalk! It’s a scooter… it’s a nuisance… it’s a Bird, and it’s the hottest transportation solution since Uber. Bird is a Santa Monica transportation startup that’s currently flying high with a $400 million valuation and thousands of users from California to DC.
A Challenger's Guide to SEO
SEO can make or break your visibility online—visibility which is imperative for every brand, challenger or industry leader. So what happens if your smaller brand just doesn’t have the beef of your larger competitors to magically appear first in search results?
Programmatic Ad Buying & the Ever-Changing Consumer
Programmatic has helped make a media buying process that was done manually more efficient by removing the need for human negotiations, manual insertion orders and any human error that could happen. Humans...so passé...