This is the age of programmatic banner ads and pre-roll video that split the attention of the viewer between the content they came to consume and the brand advertising they didn’t. So how do you win when you can’t guarantee the average adult’s attention for more than 8 seconds? You go short. Really short. 6 seconds, short.

Here's some audio inspiration for CEOs, CMOs, founders, entrepreneurs or anyone at the helm of marketing at an ambitious, rising company.

SEO can make or break your visibility online—visibility which is imperative for every brand, challenger or industry leader. So what happens if your smaller brand just doesn’t have the beef of your larger competitors to magically appear first in search results?

There are certain things you just don't hear people say. You don't hear anyone say they are going hunting for “animals." So why do marketers keep saying they are targeting “millennials?” 

Programmatic has helped make a media buying process that was done manually more efficient by removing the need for human negotiations, manual insertion orders and any human error that could happen. Humans...so passé...

When we hear “advertise on Snapchat,” most of us in the industry think, “out of my marketing budget.” So what’s a challenger brand to do? Change the rules, of course.

Much like how we’ll match our own behavior to those around us, we like to know that other people are buying certain products or services before we buy in ourselves. Challenger brands build tribes of customers that think the way they do.

Information is one our most valuable commodities. It is no longer a luxury, but rather a necessity, to incorporate data into your marketing campaigns. As digital marketing grows, the amount of data available grows, too.