Healthcare should make people feel better. Instead, most brands make them feel lost in a maze of call centers, paperwork, and fine print. BSWH wanted to prove they’re different: Texas’ patient-first, not-for-profit challenger.

People don’t want another healthcare system. They want someone in their corner. Four things matter most: Convenience. Personalization. Wellness. Connection. Put together, they ladder up to one simple truth: The Power to Live Better.

We stopped talking at patients and started talking with them.

• Media: We delivered OOH, TV, print and social across Texas to ensure our message found them everywhere they turned, offering a constant, empowering reminder.
  
  
• Creative: Real, resonant stories across oncology, orthopedics, urgent care, women’s health and more all designed to give Texans back control of their health, one decision at a time.

The campaign led to a 12% increase in brand equity since launch, successfully introducing BSWH's new mission to a broader audience.