2023 Austin Business Journal “Best Places to Work” + Door No. 3 adds a new VP, Growth

Centennial LandingPage

ANSWER

One simple word: Ambition. A deep dive into their culture revealed that Centennial is fueled by ambition – that of their team members and of their customers. Being the champion for lofty goals is a theme that would resonate with all of their stakeholders, inside and out.


With a nod to their agricultural root, “Ambition, cultivated” was launched. Door No. 3 transformed interchangeable products and services.

–  Brand positioning

–  Logo + brand identity

–  Employee culture suite

–  Brand re-launch

–  Omnichannel planning + buying

–  Data analysis, performance tracking, and optimizations

Centennial Social
transparent+phones+for+dn3
Long Book
Small Book
Long Book
Small Book

RESULTS

The rollout fueled a renewed enthusiasm within the organization and solidified its position among its customer base as a champion of their ambitions. Centennial went on to spread its wings, grow market share, and achieve its ultimate goal: an acquisition by Happy State Bank.

Quote

“Going through a re-positioning with Door No. 3 didn’t just change our marketing. It transformed our culture — top to bottom.”

 

  • President, Centennial BANK

Centennial Bank