Omega-3s had been the default choice for nearly a century, but few consumers knew how outdated (and unpleasant) they really were. Pressed fish oil, questionable freshness, and a “health halo” that hadn’t evolved in decades.

Enter Fatty15: a patented, science-backed essential fatty acid developed by doctors and researchers. The product was revolutionary. The problem? The story wasn’t clear enough to break through the noise.

When everything in wellness claims to be “new,” real innovation gets lost in translation.
Consumers didn’t need another ingredient list. They needed a simple truth: Science has evolved. So should your supplements.

Creative:

We developed and tested multiple campaign concepts to find the one that connected. The winning idea reframed Fatty15 as the next-generation supplement “of this century.”

Media:

Across digital, social, and performance media, we built a creative system that made the message unmistakable: clean science, modern innovation, no fishy aftertaste. Then we scaled it fast. Rolling out refined creative and messaging across 13 digital channels to drive measurable results.

Initial message testing of leading campaign contenders showed improved ROAS by 70%, overall reducing ad spend while increasing conversions. The new creative directly generated over half of new purchases in a single week. Through integrated digital media efforts – with refined messaging using the winning concept across thirteen channels – year-on-year revenue increased 3.5x.