--- title: First United Bank Case Study | Door No. 3 description: Explore Door No. 3's Spend Life Wisely integrated campaign for First United Bank, increasing loan completions, business deposits, and driving growth across Oklahoma and Texas. --- [Get Insights + Inspiration From Our Team→](https://www.dn3austin.com/email-sign-up?hsLang=en) [![Door-No-3_Main_Logo_CMYK_Black-SQUARE](https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg)](https://www.dn3austin.com?hsLang=en) MENU+ [![Door-No-3_Main_Logo_CMYK_Black-SQUARE](https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg)](https://www.dn3austin.com?hsLang=en) CLOSE - [About](https://www.dn3austin.com/about?hsLang=en) - [Work](https://www.dn3austin.com/work?hsLang=en) - [Capabilities](https://www.dn3austin.com/capabilities?hsLang=en) - Industries - [Healthcare](https://www.dn3austin.com/healthcare?hsLang=en) - [CPG](https://www.dn3austin.com/cpg?hsLang=en) - [Government](https://www.dn3austin.com/government?hsLang=en) - [AI Lab](https://www.dn3austin.com/ai-lab?hsLang=en) - [Insights](https://www.dn3austin.com/insights?hsLang=en) - [Contact](https://www.dn3austin.com/contact?hsLang=en) ![](https://www.dn3austin.com/hubfs/DoorNo3_November2023/images/First_United_Banner_1280x450_new2.jpg) First United Bank: How a purpose-driven awareness campaign delivered over 1M product page views. Messaging StrategyIntegrated Creative CampaignFull-Funnel Media ## **CHALLENGE** First United Bank was expanding across Oklahoma and Texas with serious momentum, but no unified story to match. Their purpose was powerful, but they needed a messaging platform that was differentiating, authentic and repeatable. One that would rally employees, win customers, and fuel growth in every market. ## **INSIGHT** People want more than a bank. They want a partner for life. Financial choices shape health, relationships, confidence, even purpose. When a bank supports the whole human, not just the wallet, it becomes indispensable. That truth led to a brand platform that captured everything First United stands for: Spend Life Wisely. ![Outdoor-Web-1](https://www.dn3austin.com/hubfs/Outdoor-Web-1.jpg) ![Outdoor-Web-2](https://www.dn3austin.com/hubfs/Outdoor-Web-2.jpg) ![Outdoor-Web-3](https://www.dn3austin.com/hubfs/Outdoor-Web-3.jpg) ![Outdoor-Web-4](https://www.dn3austin.com/hubfs/Outdoor-Web-4.jpg) ## **CREATIVE + MEDIA SOLUTION** We turned that brand platform into an evergreen campaign that cut through category noise and spoke to what matters most.   **Media:** A surround-sound presence that included digital, social, video, OOH that met customers in the moments and places where life decisions happen.   **Creative:** Bright, authentic, human storytelling that championed First United’s four core pillars: faith, financial well-being, personal growth and health. Every campaign message reinforced one idea: a better life starts with wiser choices and First United Bank is the partner to make them possible. ![FUB Banner Ads Dn3](https://www.dn3austin.com/hs-fs/hubfs/DoorNo3_November2023/images/FUB-BannerAds-Dn3-Web-scaled.jpg?width=1151&height=647&name=FUB-BannerAds-Dn3-Web-scaled.jpg "FUB Banner Ads Dn3") ![FUB Social](https://www.dn3austin.com/hs-fs/hubfs/DoorNo3_November2023/images/FUB_Social_new-scaled.jpg?width=1177&height=647&name=FUB_Social_new-scaled.jpg "FUB Social") ![CoverWrap-Mockup-1500px](https://www.dn3austin.com/hs-fs/hubfs/DoorNo3_November2023/images/CoverWrap-Mockup-1500px.jpg?width=1076&name=CoverWrap-Mockup-1500px.jpg "CoverWrap-Mockup-1500px") ## **IMPACT** A clear, bold message delivered measurable results to match: - Nearly **31M+ impressions** served across Texas and Oklahoma, reaching existing customers and high-value lookalike audiences - **14M completed video views**, boosting both brand retention and visibility. - **Nearly 2 million unique visits** to the Spend Life Wisely landing page.   - **Over 1.1 million view**s to product-specific pages (Checking, CD, MMA) Industry praise, including: - **1st Place, Integrated Campaign**, American Bankers Association - **Best-In-State Banks, Texas**, Forbes 2022 ## 31 M+ IMPRESSIONS ## 14 M COMPLETED VIDEO VIEWS ## 2 M UNIQUE VISITS ## > 1.1 M VIEWS TO PRODUCT-SPECIFIC PAGES ![Wall with Value signs shown](https://www.dn3austin.com/hubfs/CC-Wall-2.jpg) ![Front-Mockup-1500px](https://www.dn3austin.com/hubfs/DoorNo3_November2023/images/Front-Mockup-1500px.jpg) ![Interior-Mockup-1500px](https://www.dn3austin.com/hubfs/DoorNo3_November2023/images/Interior-Mockup-1500px.jpg) ![Dn3-wall-mockup-Dashboard](https://www.dn3austin.com/hubfs/DoorNo3_November2023/images/Dn3-wall-mockup-Dashboard.jpg) ![](https://www.dn3austin.com/hubfs/FUB_Quote_1-1.jpg) ![FUB_Logo_Black](https://www.dn3austin.com/hubfs/FUB_Logo_Black.svg) Door No. 3's creative work brings our brand to life by giving it meaning. More than simply making the brand relevant, their messaging tells our story in a way that matters to the audience. This takes a deep understanding of our company, our purpose, and our customer. ## [Texas College Savings Plan & Texas Tuition Promise Fund](https://www.dn3austin.com/work/texas-college-savings-plan-texas-tuition-promise-fund?hsLang=en) ## [Texpress Lanes](https://www.dn3austin.com/work/texpress-lanes?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#organization", "@type" : "Organization", "description" : "Austin growth marketing agency helping brands grow through strategy, media, creative, and digital marketing.", "email" : "howdy@dn3austin.com", "legalName" : "Door No. 3 LLC", "logo" : "//24480898.fs1.hubspotusercontent-na1.net/hubfs/24480898/raw_assets/2/public/@projects/DN3CKK%20Theme/ckkdn3/assets/header-footer-assets/logo.svg", "name" : "Door No. 3", "sameAs" : [ "https://www.linkedin.com/company/door-number-3" ], "telephone" : "+1-512-391-1773", "url" : "https://www.dn3austin.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#local", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Austin", "addressRegion" : "TX", "postalCode" : "78750", "streetAddress" : "13785 N. Hwy. 183, Suite 125" }, "areaServed" : [ { "@type" : "City", "name" : "Austin" }, { "@type" : "AdministrativeArea", "name" : "Texas" }, { "@type" : "Country", "name" : "United States" } ], "email" : "howdy@dn3austin.com", "image" : "//24480898.fs1.hubspotusercontent-na1.net/hubfs/24480898/raw_assets/2/public/@projects/DN3CKK%20Theme/ckkdn3/assets/header-footer-assets/logo.svg", "name" : "Door No. 3", "priceRange" : "$$", "provider" : { "@id" : "https://www.dn3austin.com/#organization" }, "serviceType" : [ "Growth marketing agency", "Growth marketing", "Performance marketing", "Media planning and buying", "Brand strategy", "Digital marketing" ], "telephone" : "+1-512-391-1773", "url" : "https://www.dn3austin.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#website", "@type" : "WebSite", "inLanguage" : "en", "name" : "Door No. 3", "publisher" : { "@id" : "https://www.dn3austin.com/#organization" }, "url" : "https://www.dn3austin.com/" } ```