FIRST UNITED BANK
ORCHESTRATING AN INTEGRATED CAMPAIGN TO DRIVE GROWTH
ISSUE
With locations throughout Oklahoma and Texas – and an ambitious growth plan – First United Bank lacked a succinct and repeatable brand message that reflected its unmistakably unique mission and core values.
ANSWER
Door No. 3 developed an integrated campaign called “Spend Life Wisely,” celebrating the bank’s commitment to empowering its customers to pursue financial well-being, faith, personal growth, and good health.
RESULTS
First United Bank saw a 91% increase in loan form completions, a 133% increase in construction loan completions, and a 55% increase in business deposits. The campaign drove over 64,000 view-through site visits and more than 181 applications online, with a video completion rate of over 91%. Not to mention the awards it raked in for their team:
1st Place, Integrated Campaigns | American Bankers Association
Best-In-State Banks, Texas | Forbes 2022
“Door No. 3’s creative work brings our brand to life by giving it meaning. More than simply making the brand relevant, their messaging tells our story in a way that matters to the audience. This takes a deep understanding of our company, our purpose, and our customer.”
SVP, Marketing, First United Bank
