2023 Austin Business Journal “Best Places to Work” + Door No. 3 adds a new VP, Growth

Phlur Products
Phlur Images
Brand Articulation

ANSWER

One of Phlur’s biggest differentiators is their transparency. From their origins to a comprehensive list of clean ingredients to their involvement in social and environmental initiatives, they put a lot of stories out there for the world to see. They represent, righteously so, a lot of things. But they needed a way to consolidate stories and communicate their differentiators to customers instantaneously. Distilling the brand down beyond the sum of its parts, we found that Phlur stands out most for what they stand for. Put simply, Phlur is “Good. Clean. Fun.”

Clean setup Brand Articulation
More Clean Setup Brand Articulation
Phlur Website
Phlur Image
PHLUR Social

RESULTS

“Good. Clean. Fun.” now serves as the north star for Phlur’s advertising. Those three simple yet impactful words are reflected everywhere from their internal mantra to their digital properties.

Phlur Image