Door No. 3 media team turns a routine commute into a magical holiday moment.
Glasshouse Fragrances wanted a U.S. holiday debut with real scale and earned attention. Our mandate: launch early, launch big, and meet gift‑minded commuters where they are.
Together, we chose one of NYC’s most high‑traffic destinations: Grand Central Station. We treated the station as a moving canvas by strategically planning placements:
+ Large‑format digital for instant impact
+ Sequential path‑of‑travel placements for story
+ Dayparted flights synced to commuter peaks
+ We handled specs, trafficking, and reporting end‑to‑end
Media and Creative team up to sleigh the season.
Glasshouse led the design and Door No. 3 brought media intelligence. Mapping traffic times and sight lines to prioritize screens that delivered the most wonder per impression. Fast, precise, on‑time.
The Result?
A cinematic brand moment that sparked curiosity, nudged gifting intent, and turned a dreaded daily commute into holiday magic.
Turn bold creative into measurable impact.
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