---
title: The Empowered Challenger Podcast
description: "<p class=\"\" style=\"white-space:pre-wrap;\">Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger n"
image: https://www.dn3austin.com/hubfs/Imported_Blog_Media/DN3-Insights-Cover-EmpoweredChallenger.jpg
---

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## The Empowered Challenger Podcast

September 13, 2019 | By [Prentice Howe](https://www.dn3austin.com/blog/author/phowedn3austin-com)

**We’ve launched a podcast!**

**ABOUT THE SHOW:**

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. On [The Empowered Challenger Podcast](https://theempoweredchallenger.simplecast.com/), Prentice Howe talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

![The Empowered Challenger Podcast](https://www.dn3austin.com/hubfs/DoorNo3_November2023/images/empowered.jpeg)

**The first two episodes are live!**

[Episode 1: Why Am I Starting a Podcast?](https://theempoweredchallenger.simplecast.com/episodes/why-am-i-starting-a-podcast)

This quick 3-minute episode sets the stage for what’s to come. Our producer, Eric, came strong with the show music. Feel free to tap along on your steering wheel.

[Listen Now](https://theempoweredchallenger.simplecast.com/episodes/why-am-i-starting-a-podcast)

[Episode 2: Unlocking the Power of Less with Scott Sonenshein](https://theempoweredchallenger.simplecast.com/episodes/scott-sonenshein)

Mastering a challenger mindset begins here. Join Prentice as he sits down with Rice University professor and author of “*STRETCH : Unlock the Power of Less – And Achieve More Than You Ever Imagined*.” Through rigorous research, Scott inspires and instructs us to make the most of what we already have. Are you ready to unleash your inner MacGyver?

[listen now](https://theempoweredchallenger.simplecast.com/episodes/scott-sonenshein)

**Available everywhere!**

The Empowered Challenger is now live wherever you love listening to your favorite podcasts. Spotify? Yep. Stitcher? Yep. Apple Podcasts? Yep. Really, we mean it - it’s EVERYWHERE! Click through to find your favorite platform.

[Gimme Options!](https://linktr.ee/dn3austin)

#### Tags

[Challenger Brand](https://www.dn3austin.com/blog/tag/challenger-brand) [podcast](https://www.dn3austin.com/blog/tag/podcast) [CMO](https://www.dn3austin.com/blog/tag/cmo) [insights](https://www.dn3austin.com/blog/tag/insights) [marketing](https://www.dn3austin.com/blog/tag/marketing) [branding](https://www.dn3austin.com/blog/tag/branding) [advertising](https://www.dn3austin.com/blog/tag/advertising) [Empowered Challenger](https://www.dn3austin.com/blog/tag/empowered-challenger) [interviews](https://www.dn3austin.com/blog/tag/interviews)

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### Related Posts

[![Brand Positioning](https://www.dn3austin.com/hubfs/Imported_Blog_Media/DN3-NewBiz-Bridgetree-LP-Header-03.jpeg)](https://www.dn3austin.com/blog/brandpositioning)

#### [Brand Positioning](https://www.dn3austin.com/blog/brandpositioning)

Turning Challengers into Empowered Challengers Through Brand Articulation Becoming an empowered challenger brand ...

[![The Empowered Challenger Podcast](https://www.dn3austin.com/hubfs/Imported_Blog_Media/DN3-Insights-Cover-UpcomingPodcasts.jpg)](https://www.dn3austin.com/blog/the-empowered-challenger-podcast-1)

#### [The Empowered Challenger Podcast](https://www.dn3austin.com/blog/the-empowered-challenger-podcast-1)

[![4 Keys to Building Challenger Brand Advocacy](https://www.dn3austin.com/hubfs/Imported_Blog_Media/DN3-Insights-Cover-4Truths-Cropped-Dark-PushedRightf.jpg)](https://www.dn3austin.com/blog/4-keys-to-building-challenger-brand-advocacy)

#### [4 Keys to Building Challenger Brand Advocacy](https://www.dn3austin.com/blog/4-keys-to-building-challenger-brand-advocacy)

By Prentice Howe, Principal, Door No. 3

#### [Fighting Words: Writing Like a Challenger Previous Article](https://www.dn3austin.com/blog/fighting-words-writing-like-a-challenger)

#### [Challenger Lessons From a Real Ace Next Article](https://www.dn3austin.com/blog/challenger-lessons-from-a-real-ace)

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