Learn how Empowered Challengers sidestep adversity and snatch market share from the grips of category leaders.   

Here's some audio inspiration for CEOs, CMOs, founders, entrepreneurs or anyone at the helm of marketing at an ambitious, rising company.

Another installment in the Empowered Challenger interview series featuring Kristen Groos Richmond, Co-Founder of Revolution Foods, talking about finding a niche in a forgotten industry. 

Another installment in the Empowered Challenger interview series featuring Jeff Sheely, Co-Founder of UrbanStems, talking about over-delivering no matter what the cost.

Another installment in the Empowered Challenger interview series featuring Jerome Hiquet, founder of Tough Mudder, talking about weeding out the masses through trial by fire (literally).

Another installment in the Empowered Challenger interview series featuring Miki Agrawal, founder of Thinx, talking about turning the feminine hygeine industry on its head. 

Nobody wants to be told that they are drinking their own Kool-Aid. But more often than not, that’s the case. Every brand, challenger or giant, needs to define what they do and why they do it. Brand positioning does just that.

Another installment in the Empowered Challenger interview series featuring Mark Seiler, founder and owner of Maine Root Sodas, talking about keeping up the momentum after starting his business.

Another installment in the Empowered Challenger interview series featuring Tom Kartsotis, founder of Shinola Detroit, talking about the importance of authenticity.

Unless you’re fat, happy and alone at the top of your category, you’re likely battling giants of some kind. You’re a challenger. You’re forced to turn constraints into opportunities by outthinking the competition. 

SEO can make or break your visibility online—visibility which is imperative for every brand, challenger or industry leader. So what happens if your smaller brand just doesn’t have the beef of your larger competitors to magically appear first in search results?

Another installment in the Empowered Challenger interview series featuring Katie Forrest and Taylor Collins, Founders/Owners of EPIC Provisions, talking about going with their gut.

Another installment in the Empowered Challenger interview series featuring Shauna R. Martin, Founder and CEO of Daily Greens on fueling her brand's growth.

There are certain things you just don't hear people say. You don't hear anyone say they are going hunting for “animals." So why do marketers keep saying they are targeting “millennials?” 

Programmatic has helped make a media buying process that was done manually more efficient by removing the need for human negotiations, manual insertion orders and any human error that could happen. Humans...so passé...

When we hear “advertise on Snapchat,” most of us in the industry think, “out of my marketing budget.” So what’s a challenger brand to do? Change the rules, of course.

Much like how we’ll match our own behavior to those around us, we like to know that other people are buying certain products or services before we buy in ourselves. Challenger brands build tribes of customers that think the way they do.

Information is one our most valuable commodities. It is no longer a luxury, but rather a necessity, to incorporate data into your marketing campaigns. As digital marketing grows, the amount of data available grows, too.

The second installment in the Empowered Challenger Interview Series featuring Michael Portman of Birds Barbershop on creating an unbeatable brick-and-mortar. 

We're pretty obsessed with challenger brands. So, to kick off our new interview series on The Empowered Challenger, we got some insights from Leon Chen of Tiff’s Treats on Blissful Ignorance and “Do-Overs."