--- title: Texas College Savings & Tuition Promise Fund Case Study | Door No. 3 description: Discover how Door No. 3's targeted, data-driven approach for Texas College Savings Plan and Texas Tuition Promise Fund led to an 18% increase in year-over-year enrollments. --- [Get Insights + Inspiration From Our Team→](https://www.dn3austin.com/email-sign-up?hsLang=en) [![Door-No-3_Main_Logo_CMYK_Black-SQUARE](https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg)](https://www.dn3austin.com?hsLang=en) MENU+ [![Door-No-3_Main_Logo_CMYK_Black-SQUARE](https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg)](https://www.dn3austin.com?hsLang=en) CLOSE - [About](https://www.dn3austin.com/about?hsLang=en) - [Work](https://www.dn3austin.com/work?hsLang=en) - [Capabilities](https://www.dn3austin.com/capabilities?hsLang=en) - Industries - [Healthcare](https://www.dn3austin.com/healthcare?hsLang=en) - [CPG](https://www.dn3austin.com/cpg?hsLang=en) - [Government](https://www.dn3austin.com/government?hsLang=en) - [AI Lab](https://www.dn3austin.com/ai-lab?hsLang=en) - [Insights](https://www.dn3austin.com/insights?hsLang=en) - [Contact](https://www.dn3austin.com/contact?hsLang=en) ![](https://www.dn3austin.com/hubfs/TCSP_TTPF_Header_Image-1.jpg) Texas College Savings Plan & Texas Tuition Promise Fund: How Texans doubled down on their kids' future with an 18% enrollment lift. Digital Prospecting StrategyFull-Funnel CampaignExperiential Activation ## **CHALLENGE** With more 529 plans entering the market (many backed by private banks with deep pockets) Texas’ state-sponsored college savings plans needed to stand out. The challenge: boost enrollments, increase awareness, and prove long-term value against louder, better-funded competition. ![Header Graphics](https://www.dn3austin.com/hs-fs/hubfs/DoorNo3_November2023/images/Header-Graphics-2.gif?width=1049&name=Header-Graphics-2.gif "Header Graphics") ## **INSIGHT** Parents don’t just want another savings account. They want reassurance that investing now opens doors tomorrow. By connecting financial planning to the real-world possibilities of a degree, we could transform financial decisions into future-focused commitments. ## **CREATIVE + MEDIA SOLUTION** **Media:** We mapped the entire online enrollment funnel and used conversion data to build precise user personas. With those insights, we launched a targeted direct-response digital campaign that reached the right prospects at the right moments, driving them toward action.   **Creative:** To bring the brand promise to life, we created a kids’ career fair, an engaging, hands-on event that showcased how savings today can unlock big futures tomorrow. Paired with online content, the activation made college planning feel both tangible and inspiring. ![Orion_3-scaled](https://www.dn3austin.com/hubfs/Orion_3-scaled.jpg) ![Kids Career Fair](https://www.dn3austin.com/hubfs/DoorNo3_November2023/images/Orion_1-scaled.jpg) ![Orion_2-scaled](https://www.dn3austin.com/hubfs/Orion_2-scaled.jpg) ![Kids Career Fair Social Post](https://www.dn3austin.com/hs-fs/hubfs/DoorNo3_November2023/images/Orion_4-new-scaled.jpg?width=933&height=444&name=Orion_4-new-scaled.jpg "Kids Career Fair Social Post") ![kids Career Fair Social Post GIF](https://www.dn3austin.com/hs-fs/hubfs/DoorNo3_November2023/images/phone-(Original).gif?width=525&name=phone-(Original).gif "kids Career Fair Social Post GIF") ## **IMPACT** Parents saw possibilities. Texas saw momentum. And the plans saw growth that beat the competition at every step of the funnel. ## + 18 % YEAR-OVER-YEAR INCREASE IN ENROLLMENTS ## ^ 2 X THE INDUSTRY AVERAGE FOR CLICK THROUGH RATES ## 65 % OF TOTAL ENROLLMENTS TRACKED TO DIGITAL CAMPAIGN ![](https://www.dn3austin.com/hubfs/TCSP_TTPF_4-1.jpg) ![Orion_Logo_Black](https://www.dn3austin.com/hubfs/Orion_Logo_Black.svg) Door No. 3 bridged our digital campaign to a real world experience that over delivered on our brand promise. A tremendous event, impeccably executed! ## [Texas X Texas](https://www.dn3austin.com/work/texas-x-texas?hsLang=en) ## [First United Bank](https://www.dn3austin.com/work/first-united-bank?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#organization", "@type" : "Organization", "description" : "Austin growth marketing agency helping brands grow through strategy, media, creative, and digital marketing.", "email" : "howdy@dn3austin.com", "legalName" : "Door No. 3 LLC", "logo" : "//24480898.fs1.hubspotusercontent-na1.net/hubfs/24480898/raw_assets/2/public/@projects/DN3CKK%20Theme/ckkdn3/assets/header-footer-assets/logo.svg", "name" : "Door No. 3", "sameAs" : [ "https://www.linkedin.com/company/door-number-3" ], "telephone" : "+1-512-391-1773", "url" : "https://www.dn3austin.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#local", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Austin", "addressRegion" : "TX", "postalCode" : "78750", "streetAddress" : "13785 N. 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