2023 Austin Business Journal “Best Places to Work” + Door No. 3 adds a new VP, Growth

ANSWER

We began by tracking each step of the online enrollment funnel and used this data to build an online persona based on converted users. This allowed us to create a targeted, direct response, digital prospecting campaign that converts similar prospects with high probability scores. We also created a hands-on kids’ career fair and oodles of online content to help families understand what doors can be opened by graduating from a four-year university.

Orion
Kids Career Fair
Kids Career Clip
Kids Career Fair Social Post
kids Career Fair Social Post GIF
Quote

“Door No. 3 bridged our digital campaign to a real world experience that over delivered on our brand promise. A tremendous event, impeccably executed!”

 

  • SVP, NorthStar Financial

Tremendous event

RESULTS

The refreshed and data-driven approach reaching new audiences at multiple points along the funnel led to an 18% increase in year-over-year enrollments, over two times the industry average of 1.94% for click-through rates, and a whopping 65% of total enrollments were tracked directly to our digital campaign.

+ 18 %

YEAR-OVER-YEAR
INCREASE IN
ENROLLMENTS

^ 2 X

THE INDUSTRY
AVERAGE FOR CLICK
THROUGH RATES

65 %

OF TOTAL
ENROLLMENTS
TRACKED TO DIGITAL
CAMPAIGN