Austin Business Journal “Best Places to Work” Winner + "Best CEO Awards" Nominee
ANSWER
We began by tracking each step of the online enrollment funnel and used this data to build an online persona based on converted users. This allowed us to create a targeted, direct response, digital prospecting campaign that converts similar prospects with high probability scores. We also created a hands-on kids’ career fair and oodles of online content to help families understand what doors can be opened by graduating from a four-year university.
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“Door No. 3 bridged our digital campaign to a real world experience that over delivered on our brand promise. A tremendous event, impeccably executed!”
- SVP, NorthStar Financial
RESULTS
The refreshed and data-driven approach reaching new audiences at multiple points along the funnel led to an 18% increase in year-over-year enrollments, over two times the industry average of 1.94% for click-through rates, and a whopping 65% of total enrollments were tracked directly to our digital campaign.
+ 18 %
YEAR-OVER-YEAR
INCREASE IN
ENROLLMENTS
^ 2 X
THE INDUSTRY
AVERAGE FOR CLICK
THROUGH RATES
65 %
OF TOTAL
ENROLLMENTS
TRACKED TO DIGITAL
CAMPAIGN
