Our latest government campaign inspires shoppers to put college savings at the top of their gift-giving list.
While most holiday shoppers are racing to snag the perfect toy or the latest must-have tech from their kids’ wish lists, we set out to inspire a different kind of gift idea. One that lasts long after the wrapping paper is gone.
The Texas Tuition Promise Fund & Texas College Savings Plan campaign reminds Texans that investing in their child's college education is something they can start planning for today. The message was simple: This season, give the gift of education.
Our media team partnered with BIG Outdoor at Austin's upscale shopping destination, The Domain to blanket our message across 21 high-impact screens for a month-long out-of-home campaign.
Strategic DOOH displays delivered over 1.2 million impressions at Austin's premier shopping area, The Domain.
The Domain is home to some of Austin's most prestigious retailers, state-of-the-art office buildings, restaurants, hotels, and a vibrant entertainment district. An ideal venue to target thousands of parents during the holiday busy season.
Placements included:
+ A large-format digital rooftop display visible to drivers and pedestrians
+ 65" digital kiosks located at 10 key touch points throughout The Domain
All placements drove audiences to learn more at savenowforcollege.org and kiosks included easy-to-scan QR codes for direct access.
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