Challengers on the Rise: Bird
There! On the sidewalk! It’s a scooter… it’s a nuisance… it’s a Bird, and it’s the hottest transportation solution since Uber. Bird is a Santa Monica transportation startup that’s currently flying high with a $400 million valuation and thousands of users from California to DC.
How To Be The Brand That Wins
Unless you’re fat, happy and alone at the top of your category, you’re likely battling giants of some kind. You’re a challenger. You’re forced to turn constraints into opportunities by outthinking the competition.
Shauna Martin of Daily Greens on fueling growth and the importance of having a "why"
Another installment in the Empowered Challenger interview series featuring Shauna R. Martin, Founder and CEO of Daily Greens on fueling her brand's growth.
Programmatic Ad Buying & the Ever-Changing Consumer
Programmatic has helped make a media buying process that was done manually more efficient by removing the need for human negotiations, manual insertion orders and any human error that could happen. Humans...so passé...
You Can't Build a Tribe Without User-Generated Content
Much like how we’ll match our own behavior to those around us, we like to know that other people are buying certain products or services before we buy in ourselves. Challenger brands build tribes of customers that think the way they do.
Your brand could use fewer friends.
The art of rejecting the masses in order to attract your most ardent fans. We all have friends that aren’t a good fit in our lives. Guess what? Your brand faces the same problem.
7 Challenger Brands Driving Transportation Innovation
From infrastructural changes to car sharing to straddling buses, challenger brands are taking a stand against transportation methods that have remained largely unchanged since Henry Ford came rattling out of his garage.
How to Turn Customers into Advocates
How do empowered challengers make their brand ethos inherently sharable? Simple. By tapping into what customers of challenger brands care about most. Here are four truths challenger brands never forget when building tribes.
How tight are your briefs?
We’ve been thinking a lot about briefs lately. No, not the cotton variety with the stretchy waistband. There’s a misguided belief that an open-ended brief will liberate creative minds and lead to blue sky thinking.
Leveraging Data To Outthink Your Competition
Information is one our most valuable commodities. It is no longer a luxury, but rather a necessity, to incorporate data into your marketing campaigns. As digital marketing grows, the amount of data available grows, too.
What Lies Ahead for Marketers
Crystal balls rarely work in marketing. None of us can truly forecast what’s going to happen 10 days from now. But there are eight percolating trends that are worth noting. And all indications are that they’re here to stay.